Role Overview
As a Media Campaign Analyst, you will support end-to-end campaign planning, execution, and launch, combining media planning expertise, creative program management capabilities, and Guest Experience Management execution.
You will leverage media planning, program management, and guest experience best practices to drive campaign readiness and contribute to business outcomes while maintaining operational excellence across campaign workflows. In this role, you will partner with creative, ad operations and P&I teams to manage campaign workflows, monitor milestones, and ensure alignment across stakeholders throughout the campaign lifecycle. Through strong organizational, analytical, and communication skills, you will contribute to execution excellence and help deliver campaigns that drive awareness, engagement, conversion, and guest satisfaction across the Target ecosystem.
Key Responsibilities
Campaign Ownership
- Manage campaigns from brief through execution and launch
- Support full-funnel, omnichannel media and guest experience strategies
- Ensure campaign deliverables are completed accurately and on schedule
- Monitor campaign readiness and execution quality
Creative Program Management
- Manage campaign timelines, workflows, and deliverables
- Coordinate execution across teams
- Escalate risks and blockers appropriately
- Ensure adherence to established processes and standards
Media Strategy & Validation
- Develop integrated media plans within established planning frameworks.
- Review AI-generated recommendations and provide feedback
- Ensure campaign plans align with campaign objectives and business requirements
Guest Experience Management (GEM) & Landing Page Optimization
- Execute landing page optimization strategies
- Monitor guest experience KPIs and identify opportunities
- Support implementation of conversion and discoverability improvements
Execution & Launch Governance
- Oversee readiness across creative, media setup, landing pages and activation
- Ensure adherence to timelines, plans, and quality standards
- Conduct launch readiness reviews and validate all execution components before activation.
- Monitor campaign health throughout execution and coordinate rapid issue resolution when required.
Cross-Functional Leadership
- Co lead CFTs and initiatives with internal teams, stakeholders and partners.
- Maintain stakeholder communication and alignment
- Support successful campaign launch through effective coordination
Process & Tools
- Drive process improvements and scalable best practices
- Leverage media and workflow tools (e.g., DV360, Meta, GAM) for planning, execution, and tracking.
- Identify opportunities to enhance automation, AI adoption, and operational efficiency.
- Contribute to the evolution of integrated campaign planning and guest experience capabilities.
Skills & Capabilities
Digital Proficiency
- Strong understanding of digital media ecosystems, including social, programmatic, search, and retail media platforms.
- Ability to leverage platform capabilities and performance insights to inform campaign planning
Media & Strategy
- Full-funnel media planning across digital channels
- Understanding of platforms, KPIs, and measurement
- Ability to translate business goals into actionable plans
Strategic & Analytical Thinking
- Ability to make independent strategic decisions based on campaign performance, business priorities, and guest insights
- Data-driven mindset with ability to derive insights and optimize performance
Guest Experience Management (GEM)
- Understanding of digital merchandising and ecommerce optimization principles.
- Experience with landing page optimization and conversion-focused site experiences.
- Knowledge of search, navigation, taxonomy, attribution, and product discoverability best practices.
- Ability to identify and resolve guest journey friction points.
- Understanding of how site experience impacts campaign performance and conversion outcomes.
Creative Program Management
- Strong campaign lifecycle and workflow management
- Ability to manage multiple complex campaigns
- Strong risk management and execution discipline
- Understanding of Creative objective alignment, asset-to-placement fit, promo/message coherence, performance-informed creative feedback
Collaboration & Ownership
- Strong stakeholder management and communication
- Ability to influence and drive alignment
- High ownership, accountability, and ability to operate in a fast-paced environment
- Ability to thrive in a fast-paced, highly collaborative environment.
- Clear, empathetic communication style focused on delivering exceptional business and guest outcomes.
Communication, Influence & Conflict Management
- Strong executive communication and storytelling skills.
- Ability to influence stakeholders, build alignment, navigate constructive conflict, and drive confident decision-making across cross-functional teams.
Operational Excellence & Governance
- Demonstrated ability to drive operational excellence through effective workflow governance, timeline management, dependency management, risk mitigation, and continuous process improvement.
About You
- Bachelor's degree in Marketing, Advertising, Business, Economics, Analytics, or a related field.
- 5+ years of experience in digital media, advertising, marketing, campaign management, media planning, or related disciplines.
- Experience supporting the planning, execution, and optimization of digital marketing or media campaigns.
- Understanding of media planning, audience strategy, campaign measurement, and performance optimization principles.
- Understanding of digital media channels, campaign activation workflows, and measurement methodologies across digital advertising platforms.
- Experience coordinating campaign workflows, timelines, and deliverables across multiple stakeholders.
- Familiarity with ecommerce, digital merchandising, landing page optimization, or guest experience best practices is preferred.
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data and identify optimization opportunities.
- Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Effective verbal and written communication skills with the ability to collaborate across teams and functions.
- Proficiency in Microsoft Excel, PowerPoint, and business reporting tools.
- Self-motivated, resourceful, and eager to learn new tools, technologies, and ways of working.
- Team-oriented mindset with a willingness to share knowledge, collaborate effectively, and contribute to team success.
- Passion for media, customer experience, technology, and data-driven marketing.