Pfizer
China - Shanghai - Shanghai
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Core Responsibilities: digital excellence for LC brands
Lead digital innovation projects to support LC products from planning and execution to management—ensuring timely, high-quality delivery and launch excellence.
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Extended Scope: AI topic champion for whole BU
Serve as an AI champion across franchises, supporting must-win ORBU brands in running lean, forward-looking AI pilots. Drive high-impact AI initiatives that enhance team and organizational effectiveness, ensuring seamless collaboration and execution from idea to impact.
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Focus on LC & BU-level AI initiatives, align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
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Focus on impact-driven, meaningful changes of Ways-of-working for field (embedding AI use cases).
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Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
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Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
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Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
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Help to build up digital capability platform to enable field to increase effectiveness.
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Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
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Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
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Develop digital operation plan and key initiated projects to support brand digital strategy
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Digital database collection, analysis and management
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Digital internal training and knowledge sharing
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3 years+ Pharma or related industry Digital Marketing Management experience is preferred
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Sense of urgency, excellence of execution, savviness of AI
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Internet business industry experience is preferred
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Ability to communicate effectively in English and Chinese (Mandarin) languages
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Ability to manage multiple projects and timeframes in a complex organizational structure and multitask in
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Strong interpersonal, influence and communications skills
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Experience working with agencies/vendors
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A working understanding of marketing and campaign management solutions offerings
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Facilitation and skills in conveying best practice and learning
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Demonstrates business acumen and entrepreneurial spirit
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Acts decisively in complex and fast-moving environment
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Objective-oriented and result-driven mindset
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Information & Business Tech