The Dig Mkt Analytics Sr Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.
Responsibilities:
- Responsible for both ongoing deliverables and ad-hoc projects such as the coordination, consolidation, evaluation, and presentation and explanation of variances of MIS actual results vs. forecasts, budgets and Annual/Strategic Planning
- Lead/manager a team of full-time employees
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- 6-10 years of experience in marketing or digital analytics role preferably having managed others
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Descripción del Rol
El VP de Analytics es responsable de liderar la estrategia de analítica avanzada y optimización de procesos para impulsar el crecimiento de las ventas digitales. Es responsable de transformar datos en insights accionables y garantizar que las decisiones comerciales se fundamenten en modelos analíticos robustos, optimizando la experiencia del cliente y maximizando la conversión, retención y rentabilidad online.
Responsabilidades
- Definir la visión y roadmap de Analytics.
- Liderar equipos multidisciplinarios de analítica, CRO, BI y data science.
- Supervisar métricas críticas: Convertion Rate, Customer LIfetime Value, Customer Acquisition Cost, churn y run rate digital.
- Supervisar la integración de modelos predictivos, segmentación avanzada para personalización y ventas digitales.
- Implementar marcos metodológicos de mejora continua (proyectos de data science)
- Supervisar programas de AB Tests multivariantes y análisis de usabilidad para elevar el performance del sitio.
- Asegurar la calidad, consistencia y disponibilidad de datos digitales para la toma de decisiones.
- Ser el enlace estratégico con Marketing Digital, Ventas Online, equipos de Desarrollo y Producto.
- Presentar hallazgos y recomendaciones a nivel dirección, transformando insights en planes de acción de alto impacto.
- Monitorear benchmarks de la industria y mejores prácticas en ecommerce y digital sales.
Formación Académica | Conocimientos Técnicos | Experiencia Laboral
- Licenciatura en Ingeniería, Economía, Matemáticas, Actuario o carreras afines
- Deseable Maestría en Analítica de Negocias, Ciencia de Datos o MBA.
- Experiencia comprobable de 6 a 10 años en analítica y reporting.
- Dominio en la implementación técnica de Analytics y uso comprobable en la suite de Adobe.
- Al menos 5 años liderando equipos senior de Data, Analytics
- Experiencia comprobada en ventas digitales (ecommerce, banca digital)
- Capacidad estratégica y visión de negocio.
- Conocimiento de herramientas de analítica digital (Adobe Analytics, Google Analytics, BI tolos, Tableau, SQL, Python/R.
- Conocimiento de metodologías en machine learning y estadística aplicada.
Habilidades de Liderazgo
- Historial comprobado en crecimiento de ventas digitales y gestión de equipos multidisciplinarios.
- Visión estratégica y de innovación
- Orientación a resultados con mentalidad data-driven
- Comunicación ejecutiva y capacidad de influencia
- Liderazgo inspirador y gestión de grandes equipos
- Capacidad de negociación con áreas de negocio estratégicas
- Capacidad para guiar al equipo hacia objetivos claros y tomar decisiones estratégicas.
- Habilidad para comunicarse de manera persuasiva y clara a través de los canales digitales, adaptándose al contexto de cada plataforma
- Manejar al equipo con empatía y firmeza, manteniendo una buena dinámica de trabajo
Job Family Group
Marketing
Job Family
Digital & Social Media Marketing
Time Type
Full time
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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