Pfizer
China - Zhejiang - Hangzhou
The Patient Product Manager is responsible for designing, developing, and managing patient-centric digital products powered by AI and emerging technologies that enhance patient experience, engagement, and health outcomes across Pfizer China's commercial portfolio. Reporting to the GTMx Solution Lead for Commercial AI Innovation, this role bridges the gap between commercial strategy, medical science, and digital product innovation — driving meaningful, compliant, and human-centered engagement with patients at scale. The incumbent will define and execute the patient product roadmap, lead cross-functional product delivery, and champion the patient perspective within Pfizer China's AI transformation agenda.
Define and execute the patient product roadmap aligned with Pfizer China's commercial priorities and AI innovation strategy, identifying high-impact opportunities to improve patient engagement, education, treatment adherence, and health outcomes through digital solutions.
Develop compelling product business cases and strategic proposals that secure senior leadership endorsement and cross-functional resource commitment.
Lead end-to-end product development from opportunity identification and concept design through build, pilot, launch, scale, and iteration — following agile product development principles and structured stage-gate governance.
Define product vision, user stories, acceptance criteria, and feature prioritization frameworks, collaborating closely with digital engineering, UX design, medical, and commercial teams to deliver products that meet user needs and business objectives.
Conduct and synthesize patient journey research, voice-of-patient studies, ethnographic research, and competitive market analysis to develop deep understanding of patient needs, pain points, information gaps, and behavioral drivers.
Translate patient insights into actionable product requirements and design principles, ensuring every product decision is anchored in real-world patient experience and validated with target users.
Leverage artificial intelligence, machine learning, personalization engines, conversational AI (chatbots/virtual health assistants), and generative AI technologies to create differentiated, scalable, and adaptive patient engagement solutions.
Monitor and evaluate emerging AI technologies and digital health innovations for applicability to patient product development, proposing pilot initiatives to explore and validate new approaches.
Partner with brand/marketing teams, medical affairs, regulatory/legal, compliance, IT, patient advocacy, and external technology vendors and agencies to ensure products are scientifically sound, commercially impactful, and fully compliant.
Serve as the patient product lead within cross-functional squads, facilitating alignment on scope, timelines, dependencies, and risk management across all stakeholder groups.
Define product KPIs, usage metrics, outcome measures, and patient satisfaction indicators; build analytics dashboards and reporting frameworks to enable ongoing performance monitoring and data-driven product decisions.
Establish structured feedback loops — including user testing, patient advisory panels, and real-world evidence review — to continuously improve product features, usability, and health impact.
Monitor patient digital product trends, competitive offerings, technology developments, and regulatory changes in pharmaceutical patient engagement; identify whitespace opportunities for product differentiation and innovation.
Build and maintain an external intelligence network spanning technology partners, patient communities, academic institutions, and healthcare ecosystem players to inform product strategy.
Ensure all patient products comply with NMPA regulations, Pfizer's global product development standards, data privacy requirements (PIPL/GDPR principles), and applicable pharmaceutical promotional guidelines throughout the productlifecycle.
Engage proactively with legal, compliance, and medical review processes, building compliant-by-design products that maintain the highest standards of patient safety and data protection.
Present product strategies, roadmap updates, performance results, and business case recommendations to senior leadership and cross-functional governance forums; champion the patient perspective in all commercial decision-making.
Develop and maintain clear internal product documentation (product briefs, roadmap decks, feature specs) that enables efficient cross-functional alignment and handoff.
Bachelor's degree or above in Business, Life Sciences, Pharmacy, Digital Health, Human-Computer Interaction, Health Informatics, or a related field; Master's degree preferred.
Minimum 5 years of professional experience in product management, digital health product development, or commercial strategy roles within pharmaceutical, biotech, or healthcare technology sectors.
Proven track record in developing and launching digital products or patient engagement programs — from concept through live product — with hands-on experience in product design, user research, agile development, and product analytics.
Strong understanding of the pharmaceutical patient journey, chronic disease management, treatment adherence, and the regulatory landscape for patient-facing digital health products in China.
Familiarity with AI/ML tools, digital health platforms, CRM systems, patient engagement technologies, and remote patient monitoring solutions; direct experience with generative AI product applications is a significant plus.
Excellent analytical skills with a data-driven approach to product prioritization and decision-making; experience with product analytics tools (e.g., Mixpanel, Amplitude) and A/B testing methodologies.
Strong project management skills with demonstrated ability to manage multiple concurrent product workstreams, competing priorities, and diverse stakeholder groups.
Exceptional communication and influencing skills; ability to translate complex scientific and technical content into clear, patient-friendly messaging and compelling executive presentations.
Patient-first mindset combined with commercial acumen; demonstrated passion for improving patient health outcomes and healthcare system innovation.
Fluency in both English and Mandarin (written and spoken) required.
Patient-Centric Product Thinking & Empathy
Digital Product Development & Agile Methodology
AI & Healthcare Technology Literacy
Data-Driven Decision Making & Analytics
Cross-functional Leadership & Collaboration
Regulatory & Compliance Awareness
Strategic Communication & Stakeholder Management
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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