Pfizer
United States - New York - New York City
+ 2 other locations
Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future.
IBRANCE changed the treatment paradigm for metastatic breast cancer when it launched in 2015. As the brand approaches loss of exclusivity (LOE), this role owns its omnichannel and HCP marketing engine through the LOE timeframe and then carries that same omnichannel discipline forward to stand up NPP and digital execution for the Oncology Business Unit's next wave of breast cancer launches.
This is a role for a marketing leader who thrives on solving complex problems in a competitive market and wants both halves of the brand lifecycle; defending an in-line asset through the tape, and building the omnichannel foundation a new set of launches will be built on. This individual must be able to excel in a fast-paced, matrixed environment, make immediate business impact, think outside the box, and actively contribute to a positive team culture.
This role will focus on non-personal promotion (NPP), owning IBRANCE's nonpromotional strategy and digital/omnichannel execution (paid search, organic search, paid social, web analytics, search AI, media strategy, programmatic planning, etc.). As IBRANCE approaches LOE, the role will transition into a forward-looking role supporting NPP launch activities for Prifetrastat, a new asset entering the Oncology Business Unit's portfolio.
The role requires strong strategic and analytical thinking, clear communication, lateral leadership, sharp project management, and a track record of delivering on a large matrix team while operating in ambiguity. Expect significant collaboration with US Commercial, Legal, Medical, Regulatory, Sales, Global, Operations, and Market Access. Reports to the US IBRANCE / BC Pipeline Brand Lead. The BC team is a large, dynamic team with significant opportunity, so responsibilities may shift over time based on business needs and individual interest.
Media & Agency Operations: direct ownership of the specialized workstreams now in-housed by CMO (paid search, organic, paid social, web analytics, search AI, programmatic). Work closely with data science to monitor KPIs and overall brand performance, redefining media measurement approaches as needed
Expanded Media & Digital Strategy: end-to-end annual media planning and quarterly performance read-outs
Platform & Channel Troubleshooting: platform-level shifts (e.g., Meta format/compliance changes) and new channel launches
Creative Asset Development: directing agency (CoLab) creative work across social, banner, video, and web
HCP Accelerator Change Champion: Lead transformation in audience targeting and engagement across omnichannel platforms, including retargeting capabilities
Influencer Ad Board Contributor: Provide strategic input on influencer standardization and champion HCP influencer integration across therapeutic areas
Lead LOE DAW Execution Support: Partner with brand and cross-functional leadership to drive planning and execution of IBRANCE's Dispense as written strategy as it approaches
As IBRANCE nears LOE, this role increasingly turns its omnichannel expertise toward the next launches:
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of colleagues to achieve meaningful outcomes and create business impact.
Ability to travel domestically based on business needs
Travel up to 10–15% based on business needs.
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
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Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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