Principal Associate, Content Manager

Principal Associate, Content Manager

Capital One Auto is seeking a high-impact, hands-on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience.

In this role, you will be the primary architect of our B2B automotive content strategy. You are someone who can pivot seamlessly between hands-on development of high-value content and management of external agency partners. You will play a critical role in driving brand awareness and engagement across the dealer journey through always-on, multi-media content creation. You will be tasked with building an integrated, omnichannel strategy and roadmap that helps dealerships navigate the evolving automotive landscape.

Key Responsibilities

• Independently lead the strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice that speaks to automotive professionals.
• Write, edit, and produce high-impact content across various communication channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more - seamlessly navigating workflow from creation to publication to ongoing optimization.
• Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high-intent Dealer searches.
• Autonomously build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
• Proactively drive the brand's visual identity by leading the creation of compelling graphics, engaging short-form video, and high-quality photography that elevates our digital storytelling and connects with our audience.

The Ideal Candidate

• You have a deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
• You excel in multi-media communications; you can craft compelling copy that resonates with automotive professionals and guide the visual execution (graphics, video, photography) needed to bring those stories to life.
• You are comfortable working as a solo contributor, managing your own roadmap, deadlines, and workstreams with meticulous attention to detail.
• You are data-informed and outcome-driven; you regularly look at content performance metrics to understand what resonates with dealers and use those insights to optimize future strategy.
• You have an enthusiasm for AI-integrated workstreams and a strong grasp of modern SEO and AI-search discovery principles.
• You know how to get the best work out of an agency by providing sharp creative briefs and qualitative feedback, ensuring all outsourced work meets Capital One’s high standards.

Basic Qualifications

• Bachelor’s Degree or military experience.
• At least 5 years of experience focused on developing and managing content workflow and editorial production.

Preferred Qualifications

• Bachelor's Degree in journalism, communications or related field.
• 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
• 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.
• 3+ years of experience managing external vendors or creative agencies.
• 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $109,900 - $125,400 for Principal Associate, Brand Copywriter

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the

Capital One Careers website

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).