Position Summary
The GE Marketing Lead - Metabolism is responsible for driving the strategic planning, launch excellence, and long-term growth of Pfizer's metabolic portfolio across broad-market China, with a primary focus on diabetes, obesity diseases.
This role will lead the development and execution of innovative go-to-market strategies, accelerate market access and HCP engagement, build scalable healthcare ecosystem platforms, and ensure strong cross-functional collaboration to maximize business impact. The position requires deep expertise in metabolic diseases and demonstrated success in launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands.
Key Responsibilities
1. Portfolio Strategy & Brand Leadership
- Lead strategic planning and lifecycle management of the metabolic portfolio.
- Develop annual business plans, launch strategies, and growth initiatives aligned with business objectives.
- Identify market opportunities through customer, patient, competitor, and policy insights.
- Translate brand strategy into actionable field execution plans and measurable business outcomes.
2. Launch Excellence & Go-to-Market Development
- Drive successful launch and commercialization of innovative metabolic products.
- Design differentiated go-to-market models for broad-market and county-level healthcare settings.
- Build customer engagement strategies across Endocrinology, General Practice, Nutrition, Obesity Management, and other relevant specialties.
- Develop scalable models to accelerate adoption, access, and physician preference.
3. Healthcare Ecosystem & Platform Building
- Lead development of strategic healthcare ecosystem initiatives, including PPP and disease management platforms.
- Establish partnerships with key hospitals, academic societies, and healthcare stakeholders.
- Promote integrated patient management pathways for diabetes and obesity care.
- Generate real-world experience and best-practice models to support long-term brand growth.
4. Cross-functional Leadership
- Partner closely with Medical, Access, Sales, Commercial Excellence, Digital, and other teams.
- Ensure One Pfizer collaboration to align resources and accelerate business execution.
- Drive operational excellence, resource prioritization, and ROI optimization.
5. Market Insights & Performance Management
- Monitor competitive landscape, reimbursement policies, and market dynamics.
- Utilize data analytics to identify growth opportunities and guide investment decisions.
- Define and track key business KPIs, including: Market share growth Hospital access expansion Physician adoption Patient initiation Brand awareness and preference Real-world evidence generation
6. Team Leadership & Talent Development
- Build and develop a high-performing marketing organization.
- Coach and mentor team members to strengthen strategic thinking and execution capabilities.
- Foster a culture of innovation, collaboration, and accountability.
Qualifications
Education
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business, or related disciplines.
- MBA or advanced healthcare-related degree preferred.
Experience
- Minimum 8-10 years of pharmaceutical industry experience.
Mandatory Therapeutic Area Expertise
Strong metabolic disease background is required, including demonstrated experience in one or more of the following areas:
- Type 2 Diabetes (T2D)
- Obesity / Chronic Weight Management (CWM)
- GLP-1 Receptor Agonists
- Endocrinology
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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