Capital One
McLean, VA
+ 1 other location
Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition
At BC&P, we bring a builder's mindset to work, just like the business owners we serve. Small businesses are a different kind of customer. They're the people turning ideas into opportunities, and opportunities into livelihoods. When we build for them, we build something bigger. That's why we have a high bar for quality. We own the work end to end, turning today's insights into tomorrow's results, together.
Because that's how we create impact we can be proud of.
This role is within the Business Cards & Payments organization, supporting Paid Search, Social and Display marketing acquisition for all Small Business Card products. As a Business Manager on the team, you will play a leading role in the development of new marketing strategy, working across both internal and external stakeholders. As a member of a direct revenue-facing team, you will design and execute rapid-fire market tests that provide immediate feedback on NABs and NPV growth, allowing you to see the real-time impact of your decisions on the business.
You will be responsible for the full lifecycle of marketing innovation, ranging from the initial scoping of new tools and platforms to the execution of rigorous pilot tests that evaluate a capability’s effect on channel growth. As a key partner to marketing vendors, data scientists, and tech teams, you will navigate the complexities of the marketing landscape to identify untapped opportunities, ultimately synthesizing your research into strategic roadmaps that define our long-term performance.
Beyond strategy development, you will use the classic credit structure that has been developed over years at Capital One, and apply that to evaluate marketing opportunities. Utilizing first-party and third-party customer data, you will perform advanced segmentation within the credit framework to evaluate customer intent and optimize decisions for maximum NPV growth. You will touch every aspect of our channel operations, developing sophisticated strategies to better target or suppress audiences based on deep-dive analytics. We are looking for a collaborative leader who thrives on continuous learning and takes pride in building the next generation of data and analytics solutions, all while working in an environment that values innovation and rewards bold, insightful thinking.
General Responsibilities:
Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer demands
Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the digital marketing channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
Partnership: Work closely with both internal and external partners including: marketers, tech, product, operations, agencies, and others to drive improvement in quality, volume, service, and profitability
Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
Teamwork: Should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display an intense focus on achieving both short and long term goals. Should be able to drive and execute an agenda in an uncertain and fluid environment
Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment
Basic Qualifications:
Preferred Qualifications:
Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
5+ years of experience in analysis
2+ years of experience in financial services
1+ year of experience in consulting
2+ years of experience in people management
Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $164,800 - $188,100 for Business Manager
New York, NY: $179,700 - $205,100 for Business Manager
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).