Overview
You Don't Follow Technology Shifts. You Help Create Them.
AI applications and agents are driving the next major platform transformation, and today's builders are shaping the future of software. Winning this audience requires more than traditional marketing. It takes creativity, community-building, strategic influence, experimentation, and a deep understanding of how developers, founders, and software companies discover new technologies, adopt platforms, and bring innovations to market.
As a Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth, you will join Microsoft's Software Development Company (SDC) Marketing team, helping accelerate the growth of the AI applications and agents ecosystem. We work closely with AI-native startups, independent software vendors (ISVs), software companies, founders, and innovation leaders who are building the next generation of intelligent applications and agents. Our mission is to help innovators turn ideas into products, products into successful businesses, and businesses into meaningful customer impact.
In this role, you will define and execute growth strategies that attract, engage, and scale participation across Microsoft's AI ecosystem. You'll develop innovative go-to-market programs and ecosystem growth motions that accelerate builder acquisition, AI platform adoption, Marketplace participation, commercialization, and business growth. By identifying new opportunities to support and amplify AI innovators, you'll help connect breakthrough technologies with customer demand at global scale.
This is not a traditional product marketing role. You'll operate at the intersection of ecosystem development, growth marketing, go-to-market strategy, commercialization, and AI innovation. Success will be measured by your ability to expand builder engagement, increase AI application and agent growth, drive Marketplace participation, and accelerate commercialization outcomes across Microsoft's AI ecosystem.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. We embrace a growth mindset, innovate to create meaningful impact, and collaborate to solve complex challenges. Together, we build on our values of respect, integrity, and accountability to foster an inclusive culture where everyone can thrive.
Responsibilities
- Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders, accelerating adoption of Microsoft's AI platform, and connecting breakthrough innovation with customer demand.
- Engage AI-native companies, ISVs, software companies, founders, agent builders, and AI innovation leaders through creative, modern, digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
- Define and execute strategic go-to-market motions that recruit AI builders into Microsoft's ecosystem, leveraging communities, creators, influencers, partnerships, events, and digital channels to accelerate engagement and adoption.
- Drive adoption of Microsoft's AI technologies, platforms, tools, and programs through compelling builder journeys that inspire innovators to create, publish, and scale AI applications and agents on Microsoft.
- Accelerate builders from engagement to build, publish, transact, and grow by increasing participation across Microsoft's activation, Marketplace, and commercialization programs.
- Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers, generate demand, and scale their businesses.
- Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform, Marketplace, Partner, Sales, and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
- Connect builder innovation with customer demand by helping bring AI applications and agents to Microsoft's global commercial ecosystem and customer base.
- Identify emerging market opportunities, builder trends, and ecosystem gaps to influence strategy, expand Microsoft's AI ecosystem, and accelerate business growth.
- Lead growth experimentation and performance optimization using customer insights, first-party data, and AI-powered tools to improve recruitment, activation, commercialization, Marketplace participation, and business outcomes.
Qualifications
Required/minimum qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
- OR equivalent experience.
Additional or preferred qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
- OR equivalent experience.
- 5+ years of experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
- Experience driving adoption of AI solutions, cloud services, SaaS products, developer ecosystems, software platforms, or emerging technologies.
- Demonstrated hands-on experience designing and executing creative, modern marketing programs that successfully engage technical builders, developers, startups, AI innovators, ISVs, or software companies.
- Success leveraging communities, creators, influencers, social channels, events, partnerships, and digital-first marketing approaches to drive measurable engagement and adoption outcomes.
- Experience building and executing marketing programs that deliver measurable business outcomes.
- Cross-functional leadership, collaboration, stakeholder management, and communication skills.
- Hands-on experience using AI technologies and tools in professional settings.
- 6+ years of experience in technology, growth, ecosystem, developer, or partner marketing.
- Experience working with ISVs, AI-native companies, startups, software companies, or developer ecosystems.
- Experience marketing AI platforms, AI applications, agents, cloud technologies, APIs, developer tools, or software platforms.
- Understanding of how technical builders discover, evaluate, adopt, and advocate for technologies and platforms.
- Demonstrated success building community-led, creator-led, influencer-led, or developer-focused growth programs.
- Experience with cloud marketplaces, partner ecosystems, or software commercialization motions.
- Passion for AI innovation and strong knowledge of emerging AI trends and builder ecosystems.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.