About the job
As the Product Marketing Manager of Social Growth Marketing, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies our most successful content, targets key decision-makers at the world's largest brands and agencies, and generates a predictable pipeline of high-quality leads for our sales teams. You will own the social go-to-market execution and will be responsible for optimizing our campaigns for maximum business impact. This role requires a data-driven and investigative leader with a deep understanding of paid social platforms, a passion for performance marketing, and a proven ability to build and scale lead generation programs that deliver measurable results.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google
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Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience with social campaigns or community management.
Preferred qualifications
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Responsibilities
- Develop and lead the end-to-end social media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Drive a "community-first" approach by leading and executing a comprehensive community management strategy designed to boost engagement and brand loyalty. Real time monitoring of community sentiment and content performance. Scale our social channels and establish high-impact community advocacy programs in partnership with digital marketers and influencers.
- Utilize social listening to identify strategic opportunities to inform briefs and creative optimization recommendations.
- Optimize content performance for the key performance indicators: social reach and engagement. Use social listening tools and platform analytics for regular organic reporting, engaged analysis and identify content optimization learnings.