Mastercard
Toronto, Canada
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Partner Campaign Manager
Mastercard Services is seeking a Partner Campaign Manager to support partner content and partner marketing campaign execution.
This role sits within the Services Partner Marketing team and is responsible for developing, engaging and executing partner campaigns and content for partners and their audiences globally.
This is a hands-on role for a marketer who combines strong campaign skills with the ability to build collaborative campaigns that can be executed with and through partners. Success in this role will depend on strong cross-functional collaboration, excellent communication, and the ability to create, engage, and report on success.
Role
Drive strategy and planning
Develop and execute co-marketing strategies for partners that align with both the company's and partners' goals – to increase partner activations with minimal touch. Understand the campaign’s market, mutual objectives, and help define campaigns that leverage each party's strengths.
This role will partner with product marketing, demand generation, field marketing, business development, and the integrated campaign teams to align campaigns to go-to-market priorities and business goals.
Drive Scale Campaign Adoption
Encourage partners to leverage internal Mastercard campaigns and scale campaigns as applicable, in collaboration with the integrated campaign team and partner marketing teams.
Third-party agency Management
Manage agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives, and building a library of best practices. Collaborate on creation of turnkey solutions for campaigns to enhance the co-marketing experience via third parties.
Support Partner Campaign Creation
Support creation of assets such as case studies, white papers, blogs, and social media content that highlight the partnership's value. This might also include creating enablement materials, such as playbooks and guides, for sales and marketing teams.
Help develop and evolve audience-specific messaging and positioning frameworks that ensure consistency across campaigns and touchpoints. Partner with internal teams to turn solution positioning into scalable campaign narratives that strengthen partner alignment and impact.
Track and Measure Performance to KPIs
Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.
Collect Feedback and Drive Continuous Improvement
Gather feedback from partners and internal teams to continuously improve the effectiveness of partner marketing efforts.
Cross-Functional Collaboration
Build strong relationships across product marketing, demand generation, digital marketing, field marketing, business development, and marketing operations to support integrated campaign execution.
Work effectively across diverse teams and perspectives, using sound judgment and diplomacy to move work forward.
All About You
Required
Experience in B2B marketing, with a focus on campaign management or content strategy.
Strong writing and storytelling skills, including experience creating content for business and technical audiences.
Ability to simplify complex technical concepts into clear, compelling customer value propositions.
Experience supporting demand generation and full-funnel B2B campaigns.
Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Experience working effectively in highly cross-functional, global organizations.
Preferred
Experience with fraud prevention, identity, open finance, cybersecurity, personalization, marketing data, analytics, insights, or intelligence solutions and services.
Background in content strategy & creation or editorial roles.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.
Toronto, Canada: $109,000 - $158,000 CAD