HP
Palo Alto, California, United States of America
+ 1 other location
Principal Ad Research and Insights
The Opportunity
The Ad
Research
& Insights
position
is a senior, strategic role responsible for designing and executing primary research initiatives that
demonstrate
the effectiveness of advertising across
HP
Media Network. This individual will translate data and research findings into compelling insights, narratives, and case studies that enable advertisers to understand the value of HP’s
M
edia
Network’s
offerings and empower the Ad Sales organization to close new business.
As the
subject
‑
matter
expert on advertiser research and measurement storytelling, this role will surface
data
‑
driven
proof points that
showcase
campaign impact, uncover insights into audience behavior, and elevate HP Media Network’s position in the marketplace through credible, actionable insights.
T
his position offers an exciting opportunity to contribute to a rapidly growing business within a fast-
paced performance-oriented environment
, where you will serve as a trusted authority in Ad
Research
and a key enabler of
advertiser confidence, sales effectiveness, and the continued growth of HP Media Network’s revenue streams.
Key Responsibilities
Design and execute a wide range of primary research studies (e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-house or through 3P vendors, to assess advertiser campaign impact across the HP Media Network.
Own the end-to-end research process, including methodology design, kickoff calls, vendor coordination (as applicable), data analysis, interpretation, and synthesis of findings to present results both internally and externally
Translate research outcomes into clear, persuasive case studies, narratives, and sales-ready materials that demonstrate campaign effectiveness and advertiser ROI.
Partner closely with Ad Sales, Client Solutions, Ad Operations and Product Marketing teams to understand advertiser objectives and align research outputs to active and prospective sales priorities.
Develop standardized frameworks and best practices for measuring and communicating ad effectiveness across HP Media Network formats and environments.
Identify trends and patterns across research studies to generate network-level insights that highlight the overall performance and differentiation of HP Media Network advertising.
Present research findings and insights to internal stakeholders, including sales leadership and cross-functional partners, ensuring clarity, credibility, and actionability.
Continuously evaluate and improve research methodologies, measurement approaches, and insight storytelling to keep pace with industry standards and advertiser expectations.
Required Qualifications
10+ years in Digital Media, with experience in advertising research, media insights, or measurement with demonstrated expertise in primary research execution
Deep knowledge of advertising effectiveness measurement, including brand lift, audience insights, and campaign impact studies
Knowledge of key ad performance measurement partners and their methodologies
Proven experience translating complex, or ambiguous, data and research findings into compelling insights, case studies, and client-facing narratives
Strong analytical acumen with the ability to synthesize quantitative and qualitative data into clear, actionable conclusions
Proven experience partnering with Ad Sales or client-facing teams, supporting go-to-market strategies and new business development through insights
Excellent communication and presentation skills, with the ability to influence stakeholders through data-driven storytelling
Highly organized, proactive, and able to manage multiple research initiatives simultaneously in a fast-paced environment while maintaining astute attention to detail.
Familiarity with digital media ecosystems, ad formats, industry terminology, and measurement challenges across devices and channels
Understanding of attribution methodologies and measurement limitations across channels & devices
Exceptional problem-solving skills
Thrives in a team environment and collaborates well with others
Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook)
Bachelor’s degree or equivalent experience
Preferred Qualifications
Streaming entertainment (AVODs, SVODs, FAST) experience is preferred
Experience in supporting enterprise-level accounts (i.e. Fortune 100 with $MM budgets) is highly preferred
Media agency experience is a plus
Understanding of retail media, commerce media, CTV, OTT, and/or native advertising trends
About This Role
Reports to: Sr.
Manager,
BD & Strategic
Ad Tech
Partnerships
Department:
HP Media Network
Growth Opportunity:
This role presents the opportunity to grow as a strategic leader by defining advertiser research frameworks that directly shape HP Media
Network’s
GTM strategy and
long
‑
term
monetization.
The pay range for this role is
$130,700
to
$205,200
USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Marketing
Full time
No shift premium (United States of America)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s
EEO Policy
or read about your rights as an applicant under the law here: “
Know Your Rights: Workplace Discrimination is Illegal
"