Amazon
JPN, Tokyo
+ 1 other location
Worldwide Grocery Stores (WWGS) is a global retail organization dedicated to revolutionizing the grocery shopping experience through enhanced efficiency, quality, and affordability. At its core, WWGS Private Brands (PB) serves as a crucial strategic division that develops, sources, and manages proprietary food products for both Whole Foods Market (WFM) and Amazon-branded lines across all geographic regions. Operating as a unified force, Private Brands supports both North American and International operations by leveraging cross-functional expertise in product development, sourcing, sensory evaluation, commercialization, and quality assurance to bring products to market end-to-end across all WFM and Amazon channels. This collaborative structure enables WWGS to deliver high-quality, innovative products while maintaining operational excellence across diverse global markets—rapidly scaling its food portfolio without compromising on quality standards or process efficiency.
WWGS PB APAC team manages “byAmazon” and Whole Foods Market Exclusive brands including “365”. We lead the growth of our Food PB assortment. We develop and execute the food PB expansion and growth strategy to support broader Grocery efforts across Core Consumables, Amazon Fresh, Quick Commerce, and Sub-Same Day Grocery by working across multiple channels and partner teams.
The Sr. Program Manager, WWGS PB APAC, serves as an entrepreneurial, creative and data-focused program manager for our Food PB business in Japan and APAC. We require an individual who combines a passion for consumers and food with a willingness to move fast and experiment often.
This role will be responsible for leading cross functional projects across WWGS, Core Consumables, Amazon Fresh, Express Mart, Quick Commerce, Food Safety, Legal, Operations and Marketing in APAC, mainly Japan, planning and establishing processes and mechanisms to drive fundamental value developments.
Additionally, this role will be comfortable with ambiguity, have strong attention to detail, be motivated by a fast-paced start up environment, and will be comfortable both thinking big and diving deep. You need to work backwards from the customer to define and prioritize requirements for our product and brand. This requires strong leadership skills and interaction with cross-functional teams. You will work closely with the cross functional team to grow our business.
At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.
Key job responsibilities
Program Management & Cross-Functional Leadership
• Drive management and support of cross-functional projects across WWGS, Stores and other teams to drive CX enhancement and fundamental value development
• Own the development, planning, and cross-functional communication of business development schedules
• Collaborate with and influence cross-functional teams and leaders across multiple stakeholders
• Partner closely with various teams to deliver on customer expectations, operating profit, and channel requirements while meeting tight deadlines
• Communicate, represent, and uphold WWGS core values and leadership principles
• Demonstrate bias for action, ownership mentality, and customer obsession in all activities
• Identify opportunities to fill the innovation pipeline through customer insights, market research, and cross-functional collaboration
• Partner with Product Commercialization, R&D, Legal, and Quality Assurance to bring products to market efficiently while managing risk
• Establish and track meaningful metrics to measure product performance and customer satisfaction
Business Ownership & Analytics
• Partner with channels to implement marketing and merchandising tactics
• Conduct weekly, monthly, and quarterly business reviews with data-driven insights and root cause analysis
• Develop and maintain product dashboards with key performance indicators to track progress against goals
• Dive deep into business performance and underlying reasons to inform business decisions
• Understand the critical 4Ps (Product, Price, Placement, Promotion) and work with partner teams to bring products to life effectively for customers
• Make data-informed decisions by leveraging both qualitative and quantitative customer insights
• Collaborate with NA, EU, JP Category Merchant stakeholders across multiple teams on achieving financial plans and category objectives
• Develop risk mitigation strategies including contingency plans, lead-time reductions, and supply chain efficiency
Marketing Strategy & Brand Development
• Develop and execute integrated marketing strategies for Private Brand products across APAC, aligning with WWGS brand guidelines and regional market needs
• Own the end-to-end marketing calendar, coordinating product launches, seasonal campaigns, and promotional activities across multiple channels
• Partner with Creative, Merchandising, and Category teams to develop compelling product positioning, packaging design, and brand storytelling that resonates with target customers
• Analyze marketing performance metrics (traffic, conversion, customer acquisition cost, return on ad spend) to optimize campaign effectiveness and inform investment decisions
• Lead go-to-market (GTM) planning for new product launches, ensuring cross-functional alignment on messaging, timing, and channel strategy
•Collaborate with Advertising, Social Media, and Content teams to drive brand awareness and customer engagement through digital and in-store touchpoints
• Conduct competitive benchmarking and market analysis to identify whitespace opportunities and refine brand positioning
• Manage marketing budgets with a focus on maximizing return on investment while maintaining brand consistency across all customer-facing assets
Leadership & Team Development
• Collaboration and influencing cross-functional team and leaders.
• Communicate, represent, and uphold WWGS core values and leadership principles
• Demonstrate bias for action, ownership mentality, and customer obsession in all activities
Bachelor's degree or equivalent
5+ years of program or project management experience
Experience owning program strategy, end-to-end delivery, and communicating results to senior leadership
Experience using data and metrics to determine and drive improvements
Experience working cross-functionally with non-tech teams and senior stakeholders
Both Japanese language capability at native level and English at business level
4+ years of marketing experience
Experience in foods industry or retail grocery
Experience with product research and development lifecycle management
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