This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Lead Marketing Manager – Marketing Transformation & Operations
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to åconnect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.
The Lead Marketing Manager – Marketing Operations serves as a steward of how marketing work gets done. The role drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact.
The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They should be grounded in data driven decision making, marketing resource management implementation strategy and continuous improvement and process optimization.
Key Responsibilities
Marketing Process development and integration
- Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement
- Translate Marketing & Growth playbooks and the Marketing Charter into practical, scalable processes
- Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
- Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency
- Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
Tool Enablement
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Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront)
- Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences
- Drive adoption of tools by anchoring them in clear process value and marketer outcomes
- Identify opportunities where tooling can further reinforce consistency, visibility, and efficiency
Leadership & Stakeholder Engagement
- Influence without authority across diverse marketing teams and enterprise partners
- Build strong relationships to drive alignment, adoption, and sustained behavior change
- Communicate progress, impact, and insights to senior leadership with executive presence
- Act as a change leader, balancing pragmatism with long‑term operational maturity
Expertise
- Minimum of 3-5 years of experience in data management, preferably within a marketing environment.
- Proven experience standardizing and scaling marketing processes in large, complex organizations
- Deep understanding of marketing operating models and value chains
- Demonstrated ability to enable teams through process clarity, governance, and change management
- Strong data literacy with the ability to translate operational metrics into decisions
- Experience using MRM and workflow tools as enablers of process, not as the strategy itself
Personal Disposition
- Strong decision making, influencing/consensus building and analytical skills
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Ability to innovate and drive a culture of continuous learning and improvement.
- Change agent and pragmatist; able to drive positive cultural change at AT&T
- Executive presence to inspire confidence with internal and external constituents
- Collaborative; willing to roll up their sleeves with the team
- Detail oriented but able to understand and drive strategic visions.
- Proactive and diligent about workflow, priorities and action items
- Ability to assess risk and priorities to ensure strategic objectives are met.
- Strong communication and presentation skills.
- Confidence in presentations to senior leadership.
- Strong thought leadership, interpersonal and communication skills
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical.
- Master’s degree preferred.
- Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.
Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours
40
Time Type
Regular
Location
Dallas, Texas
Salary Range
$143,800.00 - $215,800.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.