Mastercard
Singapore
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Partnerships Director, Media & Advertising Partnerships APAC
Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview:
We are looking for a strong business developer and strategic thinker to lead Mastercard Services expansion through partnership in the Media and Advertising industry in Asia Pacific. Mastercard's solutions in this space are driven by its powerful aggregated and anonymised global spending data insights. These drive the marketing flywheel from strategic planning to audience targeting and media measurement. We have built strong partnerships with agencies, publishers, adtech ,and martech players in the region and looking to grow both in depth and geographic spread of these partnerships. This role will shape our strategy to maximise revenue through these channels in the short and long term.
The ideal candidate is someone who understands players in these markets very well and has a successful track record of establishing commercially-successful partnerships in this space. You should understand how data flows in this industry and have strong knowledge of best practices on privacy centric data approaches. This role also involves building a strategy to identify areas of focus, influencing product development and cross-solution collaboration, and competitive positioning.
This role is a quota-carrying, revenue-producing role. The role is responsible for executing our strategy with regional nuances for the entire partner lifecycle; new partner recruitment, partner onboarding, partner revenue activation, and partner growth.
Role/Responsibilities:
Partner Activation and Management
Meet assigned revenue targets through co-sell with partners
Drive regional onboarding and activating new partners; focus on ensuring the partners’ team members are enabled, equipped and motivated to sell, market, deploy and support the Mastercard offering within established timeframes
Build and own relationships with local partner side Partner Managers, Account Managers, Marketing, and solutioning teams
Engage Mastercard resources and stakeholders in support of partnership objectives and sales opportunities (e.g. direct sales, Product Liaisons, marketing, etc)
Manage channel pipeline and forecast reporting and track progress through the sales cycle
Manage both direct reports (1 now, 1 more in plan) and in-market resources (JP, CN) to achieve regional objectives
Drive monthly partner alignment sessions to review partners’ pipelines, conduct win/loss analysis, and develop account penetration strategies to identify and build new sales opportunities
Work with high-performing and high-potential partners to develop an annual joint business and marketing plan that defines strategies and activities to meet revenue goals; review and assess plan progress in partner-facing quarterly business reviews, making changes as appropriate
Provide partner and market feedback loop to internal functions (e.g. sales, product, marketing) on tools and programs
Assist in field marketing activities (e.g. hosting events, thought leadership, )
Partner Strategy and Recruitment
Execute and refine the strategy for media and advertisement partner priorities and engagement – in cooperation with global teams and in consideration of regional nuances
Lead global partner engagement with APAC-headquartered media and advertising partners
Prior to finalizing contract negotiations with each partner, develop a joint business plan (including sales targets) that is aligned with the Mastercard standards and strategy
Experience:
At least 10 years of experience in data-driven media and advertising partnerships.
Track record of success in channel partner-focused sales and growth
Experience developing and managing joint business planning with partners
Experience managing major customer / partner relationships to make things happen, grow the pie, and maintain an excellent level of transparency, trust, and collaboration
About you:
Strong network within the media and advertising ecosystem
Strategic thinker who can quickly develop a point of view on market opportunities to focus on for each solution area and move to action
Be comfortable with a high degree of ambiguity and build-it-as-we-go mentality (if you are looking for a standard toolkit and clear direction on what to do, this job isn’t for you)
Fan of working with people internally or externally. Influence effectively without authority. You don’t shy away from approaching people you never met before to pitch what we do and you don’t feel bad if you get ignored. It’s part of the job.
Commercial oriented—always looking for the next mega opportunity
A great listener and collaborator who’s always humble enough to keep learning from internal teams and external subject matter expert
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: