Adobe
San Jose
+ 1 other location
Ready to build the media planning playbook for one of the world's most recognized brands? Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly. It's an early opportunity to help shape how Adobe plans and buys media for years to come!
This role sits between the media strategy teams and the buy desk, making sure every plan is platform-native and ready to execute! The Senior Media Planner builds tactical plans for assigned channels — audience targeting, budget splits, flighting, and placement — based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment. Keeping pace with platforms that change their ad products and targeting tools every quarter takes staying current and applying that knowledge consistently across every plan.
Finished plans get handed to Adobe's India-based media-buying team for execution. This role flags blockers and resolves them against the team's established process. Where it fits, Adobe's own marketing technology — GenPem, AEP, RTCDP — gets built into the plan, putting Adobe's platforms to work on its own advertising. Before anything moves to the buy desk, campaigns are tagged, organized, and quality-checked against Ops standards, with local nuance (language, regulatory, pricing) layered on top of consistent global planning practices.
This role will also partner with regional strategists and analysts to review campaign reporting and translate results into optimizations: budget shifts, targeting changes, and creative refreshes for their channel(s). Performance trends, platform changes, and new targeting or data-sharing opportunities get surfaced back to the Director of Media Planning and the broader team. The role also helps shape a consistent quarterly planning process and works directly with platform partners to identify testing and beta opportunities each cycle.
This is an individual contributor role, one of a global team of seven Media Planners reporting to the US-based Director of Media Planning. The role works closely with, but does not manage, the India-based buy desk, analytics, media strategy, and engineering partners. Initial focus is paid social (Meta, TikTok, Snap), with scope expected to grow over time.
During the first quarter, the goal is to ramp fast and build trust. Become proficient in Adobe's audience segments, brand guidelines, and channel mix, and work on building relationships with regional strategists regarding media objectives and planning cadence. Complete the buy desk handoff process for at least one full plan submission. You will audit current tagging, naming, and QC practices against new Ops standards. You will establish a regular cadence with regional strategy counterparts and the India-based buying team.
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Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 - $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $148,500 - $215,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
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