HP
Fornebu, Oslo, Norway
Commercial Marketing Program Manager Norway
Are you a strategic thinker with a passion for driving marketing initiatives? We are seeking a results-oriented Commercial Marketing Manager to join our team in Nordics and boost our marketing efforts!
You will be reporting to the Nordic & Benelux Marketing manager and working closely with the rest of the commercial marketing team in Nordics and sales teams specifically in Norway.
You’ll develop and adapt digital and content marketing strategies, plan marketing campaigns, events and marketing communications to promote HP commercial products for Future of work.
Develop and execute overall strategic B2B marketing plan/OGSMs aligned to country business needs (sales/category/channel) and global strategy. Share plan with stakeholders.
Assisting the regional sales team with creative, out-of-the-box end-user strategies, including increasing brand awareness through demand creation, and driving good quality leads through demand capture.
Create, expand and accelerate sales opportunities, leads, through account-focused marketing execution and managing market campaigns, nurture flows that promote our products and/or services, within marketing defined strategy.
Planning and hosting end-user online and offline Pan-HP events to create leads: net-new sales opportunities, accelerating existing sales opportunities and deepen our existing customer relationships.
Content -reviewing/translating/approving global marketing Personal System assets, including hp.com and creating local content across marketing touchpoints if gaps are identified. (Example blog posts, nurture newsletters, native articles). Secure translations to be locally relevant.
ROI/Analysis; set goals and define metrics for each marketing campaign including targeted lead flow to maximize pipeline generation and sales. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimizations. Continually analyzing market data, trends, end-user preferences, and competitor behavior to optimize regional marketing strategies.
Marketing budget management Including end-to-end responsibility for alliance budgets from approval of campaigns through to execution and claiming. Ensure 100% utilization of quarterly budgets.
Managing local marketing agencies to successfully support various programs.
PR: Align and create local PR plans/activities with PR lead and local PR agency.
In-depth knowledge of current digital marketing technologies and techniques
Exceptional strategic thinking skills
Superb leadership, communication, and collaboration skills.
Advanced ability to drive creativity and innovation
Highly organized and proficient at managing multiple projects at the same time
Metric-driven and can draw insights from complex marketing data
Strong team player capabilities, confident with a dynamic personality
Knowledge of B2B customer journey, touchpoints, and media landscape/channels.
HP Inc is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
HP Inc is committed to diversity, equity, and inclusion. From the boardroom to the factory floor, they create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. HP Inc celebrates the notion that you can belong and encourage you to bring your authentic self to work each and every day. HP Inc is searching for talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. Join HP Inc and thrive!
#Li-POST
Marketing
Full time
No shift premium (Norway)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
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