Growth Marketing Manager

Palo Alto, California, United States of America

Description -

HP is transforming from a hardware company to a solutions-led business. Within Retail & Industry Solutions (RIS), we are building a modern growth engine to support end-to-end retail solutions across hardware, software, and services.

We are looking for a Growth Marketing Manager to accelerate pipeline growth through integrated campaigns, digital channels, account-based marketing, event programs, and funnel optimization. This role is hands-on and execution-focused, with responsibility for identifying, testing, and scaling programs that drive engagement, pipeline, and revenue.

The ideal candidate combines growth marketing, demand generation, analytics, and operational excellence. They are comfortable working across marketing, sales, category, product, and field teams to continuously improve how we reach customers, convert demand, and measure business impact.

This is an opportunity to help build and scale a modern growth marketing function in a high-visibility team shaping the future of retail technology and solutions.

Responsibilities

Develop and execute integrated growth marketing programs across digital, event, field, and account-based channels to drive engagement, pipeline, and revenue.
Partner with sales, field marketing, product marketing, category teams, and agencies to develop and optimize go-to-market programs.
Own the health and performance of the marketing funnel, identifying opportunities to improve engagement, conversion, velocity, and pipeline contribution.
Leverage CRM, marketing automation, and analytics platforms to optimize customer journeys, campaign effectiveness, and marketing operations.
Drive a test-and-learn approach through experimentation, audience segmentation, messaging optimization, and performance analysis.
Plan and execute pre-event, in-event, and post-event programs that generate customer engagement, meetings, and pipeline.
Build dashboards and reporting that provide visibility into campaign performance, funnel health, and marketing impact.
Ensure consistent messaging aligned to HP's Retail Intelligence narrative and business priorities.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Growth Marketing, Business Administration, Analytics, or related discipline, or equivalent work experience.
4-8 years of experience in growth marketing, demand generation, digital marketing, marketing operations, or related B2B marketing roles.
Experience managing integrated marketing programs that drive measurable business outcomes.
Strong understanding of B2B marketing funnels, pipeline generation, conversion optimization, and attribution.
Experience working closely with sales teams to support pipeline and revenue goals.
Familiarity with CRM, marketing automation, analytics, and reporting platforms.
Experience analyzing campaign performance and translating insights into action.
Comfortable operating in a fast-paced environment with a test-and-learn mindset.

Preferred Experience

Experience in B2B technology, SaaS, solutions, or services marketing.
Experience with account-based marketing (ABM) programs.
Experience supporting events, field marketing, and customer engagement initiatives.
Experience partnering across sales, category, product marketing, and regional marketing organizations.
Background in retail, hospitality, manufacturing, commerce, or industry solutions.

Knowledge & Skills

Analytics
Customer Relationship Management (CRM)
Data Analysis
Growth Marketing
Demand Generation
Funnel Optimization
Marketing Operations
Digital Marketing
Go-to-Market Strategy
Marketing Automation
Account-Based Marketing (ABM)
Pipeline Generation
Customer Journey Mapping
Campaign Management
Lead Management
Key Performance Indicators (KPIs)
Product Marketing
Project Management
Sales Alignment
Experimentation & Testing

Cross-Org Skills

Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope

Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitating information validation and team decision-making processes.
Influences go-to-market execution and growth initiatives across marketing, sales, and category teams through data-driven insights and program optimization.

Complexity

Responds to moderately complex issues within established guidelines.
Exercises independent judgment in identifying growth opportunities, optimizing programs, and improving marketing performance across channels and stages of the funnel.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Pay and Benefits

The pay range for this role is $120,000

$161,800

USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview

[

https://hpbenefits.ce.alight.com/

])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s

EEO Policy

or read about your rights as an applicant under the law here: “

Know Your Rights: Workplace Discrimination is Illegal

Growth Marketing Manager

Palo Alto, California, United States of America

Growth Marketing Manager

Description -

This is an opportunity to help build and scale a modern growth marketing function in a high-visibility team shaping the future of retail technology and solutions.

Responsibilities

Develop and execute integrated growth marketing programs across digital, event, field, and account-based channels to drive engagement, pipeline, and revenue.
Partner with sales, field marketing, product marketing, category teams, and agencies to develop and optimize go-to-market programs.
Own the health and performance of the marketing funnel, identifying opportunities to improve engagement, conversion, velocity, and pipeline contribution.
Leverage CRM, marketing automation, and analytics platforms to optimize customer journeys, campaign effectiveness, and marketing operations.
Drive a test-and-learn approach through experimentation, audience segmentation, messaging optimization, and performance analysis.
Plan and execute pre-event, in-event, and post-event programs that generate customer engagement, meetings, and pipeline.
Build dashboards and reporting that provide visibility into campaign performance, funnel health, and marketing impact.
Ensure consistent messaging aligned to HP's Retail Intelligence narrative and business priorities.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Growth Marketing, Business Administration, Analytics, or related discipline, or equivalent work experience.
4-8 years of experience in growth marketing, demand generation, digital marketing, marketing operations, or related B2B marketing roles.
Experience managing integrated marketing programs that drive measurable business outcomes.
Strong understanding of B2B marketing funnels, pipeline generation, conversion optimization, and attribution.
Experience working closely with sales teams to support pipeline and revenue goals.
Familiarity with CRM, marketing automation, analytics, and reporting platforms.
Experience analyzing campaign performance and translating insights into action.
Comfortable operating in a fast-paced environment with a test-and-learn mindset.

Preferred Experience

Experience in B2B technology, SaaS, solutions, or services marketing.
Experience with account-based marketing (ABM) programs.
Experience supporting events, field marketing, and customer engagement initiatives.
Experience partnering across sales, category, product marketing, and regional marketing organizations.
Background in retail, hospitality, manufacturing, commerce, or industry solutions.

Knowledge & Skills

Analytics
Customer Relationship Management (CRM)
Data Analysis
Growth Marketing
Demand Generation
Funnel Optimization
Marketing Operations
Digital Marketing
Go-to-Market Strategy
Marketing Automation
Account-Based Marketing (ABM)
Pipeline Generation
Customer Journey Mapping
Campaign Management
Lead Management
Key Performance Indicators (KPIs)
Product Marketing
Project Management
Sales Alignment
Experimentation & Testing

Cross-Org Skills

Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope

Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitating information validation and team decision-making processes.
Influences go-to-market execution and growth initiatives across marketing, sales, and category teams through data-driven insights and program optimization.

Complexity

Responds to moderately complex issues within established guidelines.
Exercises independent judgment in identifying growth opportunities, optimizing programs, and improving marketing performance across channels and stages of the funnel.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Pay and Benefits

The pay range for this role is $120,000

$161,800

USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview

[

https://hpbenefits.ce.alight.com/

])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

Equal Opportunity Employer (EEO) -

For more information, review HP’s

EEO Policy

or read about your rights as an applicant under the law here: “

Know Your Rights: Workplace Discrimination is Illegal