Pfizer
United States - New York - New York City
This role serves as the single point of accountability between USMAPPS and the
Primary Care
Business Unit, owning access strategy, payer marketing, and brand-level contracting and pricing strategy across the full
Primary Care
portfolio. The role drives and owns outcomes, integrating all USMAPPS capabilities into one coherent access plan that directly supports the
Primary Care
BU President and franchise leads. The VP is expected to
operate
at full strategic weight, lead a team aligned to
Primary Care
brands and franchise clusters, and be the single person
accountable
the
Primary
Care
BU holds accountable for market access results.
The Vice President, US Market Access Lead –
Primary Care
reports directly to the Senior Vice President of US Market Access & Pfizer Patient Services (USMAPPS) with a dotted line to the
Primary Care
BU President
.
This position requires close partnership with the
Primary Care
BU President, franchise leads, Strategic Contracting & Analytics, Strategic Account Management, the Patient Services, and USMAPPS leadership. The role sits on the
Primary Care
BU leadership team and on the USMAPPS Leadership Team.
Role Responsibilities
Develop and maintain a fully integrated brand market access plan for all Primary Care brands, covering payer marketing, contracting strategy, and pricing strategy in one coherent plan
Translate portfolio-level access priorities into brand-specific execution plans, ensuring consistency across franchise teams and alignment with enterprise GTN objectives
Define payer value propositions, messaging, and positioning for Primary Care brands in partnership with access marketing resources
Ensure brand-level pricing and contracting strategies optimize net trade sales and gross-to-net outcomes across payer, GPO, and channel
Define and monitor access performance metrics at the brand and portfolio level, including access quality, access speed, GTN performance, and launch readiness
Ensure LOE assets receive efficient, right-sized access support while growth and launch assets receive differentiated, higher-touch engagement models
Periodically reassess and reallocate brand-level resources across the Primary Care portfolio based on lifecycle stage, launch timing, and business priority
Proactively adjust access plans in response to external environment shifts, including IRA drug pricing dynamics, 340B evolution, PBM-payer consolidation, and formulary changes
Serve as the single point of communication and accountability between USMAPPS and the Primary Care BU President and franchise leads for all access, contracting strategy, and payer marketing needs
Sit on the Primary Care BU leadership team as primary USMAPPS advisor to franchise leads, operating as a strategic partner rather than a transactional interface
Represent Primary Care BU access needs back into USMAPPS leadership, escalating resource gaps, strategic misalignment, or unresolved cross-functional tensions
Partner with Primary Care BU franchise leads to understand brand P&L objectives and translate these into specific access, contracting, and payer marketing priorities
Flag trade-offs between revenue maximization and GTN discipline to BU and USMAPPS leadership, ensuring enterprise-level decision-making rather than brand-pressure-driven discounting
Proactively socialize USMAPPS access capabilities and strategic intent with Primary Care BU leadership to build trust and reduce friction at the interface
Drive a cultural reset within the BU interface toward proactive cross-functional collaboration, strategic ownership mindset, and enterprise-level decision-making
Own the access chapter of the strategic brand plan for all Primary Care pipeline assets, ensuring access strategy is fully integrated into brand planning from early lifecycle stages
Identify and close access readiness gaps, including payer coverage, specialty pharmacy pull-through, reimbursement pathways, and formulary positioning, aligned to brand archetype and launch objectives
Establish and track launch access KPIs in partnership with Strategic Account Management, brand teams, and customer engagement teams
Ensure pipeline assets receive disproportionate resource attention relative to stable or LOE brands as launch windows approach
Define 3-year market access plans for pipeline assets, incorporating GTN inputs into long-range financial planning
Coordinate all USMAPPS functional support across access marketing, contracting strategy, pharmacy engagement, Strategic Account Management, and Patient Services before engaging the Primary Care BU, ensuring the BU receives a single, integrated access perspective
Maintain clear ownership accountability for access pull-through at the brand level, ensuring contracted access terms are being converted into actual prescribing by coordinating with Strategic Account Management on execution and flagging gaps to BU leadership
Identify and resolve gaps or misalignment across functional teams early, before escalating to functional leaders or the BU President
Establish and reinforce ways of working that prevent fragmentation, redundancy, or misaligned seniority across all functions supporting the Primary Care BU
Serve as a limited and structured interface point for Market Access Operations, primarily on contract execution issues that require brand-level context; day-to-day operations engagement should be minimal and exception-based
Lead and develop a team aligned to Primary Care brands and franchise clusters, driving execution through the team while maintaining personal accountability for brand-level access outcomes and deliverables
Coach and develop team members to operate as strategic owners with clear accountability for outputs, not coordinators or traffic managers
Partner with Primary Care BU President and franchise leads to identify strong internal candidates for team roles and pursue external sourcing where internal talent is not available
Create clear career development pathways within Primary Care, access vertical to build a sustainable talent pipeline within USMAPPS
Accountable for coaching, developing, and engaging direct reports, in addition to recruitment and selection of staff
Participate as a core member of the USMAPPS Leadership Team, contributing to enterprise strategy and cross-functional alignment
Model Pfizer values and leader behaviors
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Bachelor's degree required
15+ years of experience in the healthcare sector, including demonstrated success in market access, payer strategy, or brand-level access roles
Deep understanding of the US healthcare environment, including payer dynamics, formulary mechanics, GTN economics, and the distinct access requirements across brand lifecycle stages
Demonstrated experience developing and executing integrated brand market access plans, including payer marketing, pricing strategy, and contracting strategy
Proven track record of operating at a senior leadership level, with the ability to lead a team, own outcomes, and serve as a credible enterprise partner to senior BU leadership
Ability to integrate across multiple functional capabilities (access marketing, contracting, account management, patient services) and present a unified access perspective to the BU
Demonstrated business and financial acumen, including the ability to understand brand P&L dynamics and translate them into access investment and GTN trade-off decisions
Strong influence and negotiation skills; ability to build trust and drive alignment with senior stakeholders across BU and USMAPPS functions
Strong communication skills; ability to represent USMAPPS credibly with BU Presidents and franchise leads at the most senior levels
Previous supervisory and people management experience, with a demonstrated track record of developing and motivating others and leading through change
Demonstrated agility with organizational change; ability to lead through ambiguity while delivering on business objectives
Preferred Qualifications
MBA or advanced degree in a healthcare-related or business field
Prior experience in a brand-facing market access role or as a member of a BU leadership team
Experience managing across multiple brands or franchise clusters simultaneously
Familiarity with IRA implications, 340B dynamics, and other policy-driven access considerations relevant to a large, diversified pharmaceutical portfolio
#LI-PFE
The annual base salary for this position ranges from $300,100.00 to $500,100.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
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Market Access