Nike
Seoul, Korea
WHO YOU’LL WORK WITH APLA (Asia Pacific & Latin America) is one of Nike’s most vibrant and culturally rich geographies. It spans fast-growing markets across Asia-Pacific, India, and Latin America, each with unique consumer behaviors, digital ecosystems, and cultural touchpoints. This diversity makes APLA a powerhouse for innovation and storytelling, where local relevance meets global brand vision. Media in APLA is integrated, agile, and deeply localized, designed to connect with consumers in meaningful ways across multiple territories. This position will lead the Media function in Korea. It is a critical part of the Korea Brand Marketing organization, a team that works cross-functionally to activate Marketing programs that help propel our Brand and Business into the future. Media execution in Korea requires partnerships between Geo, Territory, and Global teams, cross-functionally with Brand, Creative, Digital Marketing, Retail and our Direct Business teams. This role will report to the Senior Director, Brand Marketing based in Korea and partner with our local Media agency, local Brand Marketing team, local Business Teams in addition to our Geo Nike teams across Media, AdTech and Media partners.
WHO WE ARE LOOKING FOR An experienced Integrated Media Marketing Director will play a critical role within Nike Korea’s Brand Marketing team, leading the development and execution of world-class paid media strategies that amplify brand storytelling and drive measurable business growth. This leader brings a strong curiosity for consumer insights and stays at the forefront of evolving media trends, using data, testing, and continuous optimization to unlock new opportunities. They collaborate closely with brand, creative, and cross-functional partners to build integrated marketing plans that authentically connect with consumers. With a deep understanding of the media landscape, this individual leads a high-performing team, fosters strong agency partnerships, and champions a team-first culture. The role requires balancing strategic vision with hands-on execution, ensuring innovative, insight-driven campaigns that deliver best-in-class results.
WHAT YOU’LL WORK ON As the Integrated Media Director, you will set strategy and oversee media activation across Korea, ensuring alignment with cross-functional marketing journeys. You will lead integrated paid media efforts across Brand, Sport, and Product, leveraging data and technology to optimize performance and drive seamless consumer experiences across Nike’s Owned ecosystem.