Mastercard
Toronto, Canada (Ethoca)
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Manager, Product Commercialization
Overview
The Services organization is a key growth engine for Mastercard, driving value for issuers, acquirers, merchants, and ecosystem partners through differentiated capabilities spanning Customer Acquisition & Engagement, Security Solutions, Business & Market Insights, and Open Banking.
The Manager, Product Commercialization - Go-to-Market will join the Experience & Disputes (E&D) Go-to-Market team within Security Solutions. This role is responsible for executing global commercialization strategies that accelerate client adoption, drive revenue growth, and maximize market impact across a portfolio of industry-leading solutions including Smart Subscriptions, Alerts, Clarity, First Party Trust, and Mastercom.
This is a highly execution-oriented leadership role that operates at the intersection of Product, Sales, Client Services, and Regional Teams. The ideal candidate will be skilled at translating innovative product capabilities into compelling customer value propositions, scalable go-to-market strategies, and measurable business outcomes.
Role
Commercialization and Sales Enablement
• Support and execute end-to-end global go-to-market and commercialization strategy across the Experience & Disputes solution portfolio.
• Drive translation of product capabilities into differentiated customer value propositions, commercialization strategies, and compelling market narratives to drive adoption and revenue growth.
• Develop and maintain a repository of commercialization assets (GTM playbook) —including product positioning, ROI estimators, messaging frameworks, customer and market insights, internal and external validation, competitive intelligence, and thought leadership content—to support scalable market engagement and successful product launches.
• Equip Sales and Account teams with client-ready messaging, storytelling, and competitive positioning tools
• Synthesize customer, market, and competitive insights to support ongoing go-to-market execution and prioritization.
• Execution of client adoption, commercial performance, and revenue acceleration initiatives.
• Ensure global consistency while enabling regional flexibility to address local market needs.
Market Intelligence & Voice of Customer
• Leverage customer, market, and competitive insights to highlight commercial opportunities and adoption gaps.
• Provide inputs on emerging customer needs and whitespace opportunities.
• Share structured market feedback to Product and Sales teams based on customer adoption signals and market trends.
Performance Management & Optimization
• Monitor commercialization, adoption, and revenue performance metrics.
• Use data-driven insights to continuously optimize go-to-market strategies and execution.
• Improve conversion, retention, and customer value realization for Sales and Account Management teams
Cross-Functional Collaboration
• Serve as a connector across Product, Sales, Client Services, Account Management, and other stakeholder groups.
• Drive co-ordination around priorities, roadmaps, and execution plans.
• Balance global strategic objectives with regional market requirements and opportunities.
• Champion the use of AI, data, and advanced analytics to drive commercial innovation and customer value.
• Maintain a forward-looking perspective on industry trends, competitive dynamics, and emerging technologies.
All About You
• Solid experience in go-to-market product strategy, product commercialization, sales enablement, management consulting, or a related commercial function within payments, banking, fintech, or technology industries.
• Track record of supporting successful commercialization of SaaS/digital products, driving revenue growth, and delivering measurable client outcomes.
• Experience operating effectively within complex, global, matrixed organizations.
• Ability to translate technical product capabilities into clear business value propositions and compelling customer narratives.
• Demonstrated success leading cross-functional initiatives across Product, Sales, Marketing, Client Services, and Account Management teams.
• Strong commercial acumen with experience developing business cases, monetization strategies, and performance metrics.
• Data-driven mindset with experience using analytics and insights to drive strategic decision-making and market execution.
• Experience of engaging with executive-level customers and implementing strategic business discussions.
• Strong understanding of customer adoption, value realization, renewals, and expansion strategies.
• Excellent communication, stakeholder management, and influencing skills.
• Bachelor’s degree required; MBA or advanced degree preferred or equivalent experience
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.
Toronto, Canada: $121,000 - $169,000 CAD