Amazon
Seattle, Washington, USA
Amazon Web Services (AWS) keynotes reach millions of viewers and shape how the world understands cloud and AI. Behind every keynote is a team that turns complex technical ideas into clear, compelling stories for our biggest stages. We are looking for a Sr. Creative Functional Marketing Manager to run the programs that bring these keynotes to life, coordinating across executives, content creators, product teams, and design partners to deliver presentations on time and at a high quality bar. If you are organized, resourceful, and excited by the challenge of managing high-visibility programs where the details matter, this role puts you at the center of how AWS communicates its most important innovations.
Key job responsibilities
Own the end-to-end keynote development program, defining milestones, tracking deliverables, mitigating risks, and keeping production on schedule across multiple workstreams.
Coordinate with executives, product teams, content leads, and design partners to align on themes, messaging, and priorities for each keynote.
Identify process gaps in how keynotes are built and implement improvements that raise quality and reduce cycle time.
Define and monitor program metrics to measure delivery performance, then use those insights to inform planning for future events.
Apply generative artificial intelligence tools where appropriate to streamline documentation, status reporting, and program analysis.
A day in the life
You start your morning checking the keynote production timeline and flagging any deliverables at risk of slipping. Mid-morning, you run a working session with content leads and design partners to review the latest script draft and lock down next steps. After lunch, you pull together a status update for executive stakeholders, summarizing progress and open decisions that need their input. Between meetings, you are refining the intake process for new keynote requests, looking for ways to make the workflow smoother for the next cycle.
About the team
Our team sits within AWS and exists to ensure the most important stories resonate on the biggest stages, delivered by our most senior executives. We partner closely with product, engineering, design, and executive communications teams to produce keynotes for events like re:Invent and other major technology conferences. We value collaboration, clear communication, and a shared commitment to getting the details right. If you want to work on programs that shape how millions of people experience AWS innovation, we would love to hear from you.
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits
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USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually