HP
Tlaquepaque, Jalisco, Mexico
+ 1 other location
Salesforce Marketing Cloud Regional Lead
The Salesforce Marketing Cloud (SFMC) Regional Lead is responsible for driving the strategy, execution, and optimization of marketing automation and CRM campaigns across a designated region. This role involves leading the end-to-end delivery of campaigns, managing data-driven marketing initiatives, and ensuring platform excellence. The Regional Lead collaborates with cross-functional teams, including marketing, CRM, and data analytics, to deliver highly personalized and impactful customer experiences With an objective of growing HP’s engaged customer base, you will work closely with stakeholders within the Customer Relationship Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP’s customers.
You will join the Global Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation.
Responsibilities • Accountable for SFMC advanced and effective use for CRM and direct-to-customer experience management. • Lead SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels. • Lead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC. • Lead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations. • Oversee the use of Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems. • Consult business stakeholders on ways to enable business outcomes through SFMC. • Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders. • Ensure platform compliance in partnership with privacy, architecture, and operations teams while staying up-to-date with data protection laws and industry best practices. • Support and upskill the wider digital direct teams with automation and journey strategy development.
Education & Experience Recommended
• 10+ years of experience managing and developing direct marketing technologies and systems. • 5+ years of hands-on SFMC experience with expert knowledge in Marketing Cloud implementations, development, management, and governance. • Proven experience as a solution architect, designing and optimizing campaign and/or customer management systems. • Demonstrated success in collaborating with multi-stakeholder teams, including IT, infrastructure, security, other platforms, and business operations. • Familiarity with system integrations such as CRM, content management, eCommerce, and web analytics. • Strong knowledge of data architecture and schema, including relational data models, SQL syntax, and documentation of data models and data flows. • Customer journey expertise developed through the creation and execution of automated marketing campaigns. • Extensive experience in email marketing automation using Salesforce Marketing Cloud. • Hands-on experience with Interactive Studio, Journey Builder, Automation Studio, Email Studio (including triggered emails), Cloud Pages, Contact Builder, Audience Builder, and Content Builder. • Marketing Cloud certifications are an advantage. • Proven success in leading platform development, integrating customer data, introducing new features and functionalities, and establishing governance across teams to ensure robust and reliable operations.
About You • You are a passionate advocate for customer marketing, CRM best practices, and performance, confidently placing customer journeys at the forefront. • You have a strong vision for customer journeys and are enthusiastic about leveraging technology to enable and scale exceptional customer experiences. • A strategic thinker with a hands-on approach, you are obsessed with delivering execution excellence. • You take accountability and are driven by the opportunity to deliver results. • Comfortable navigating complexity, you synthesize information with ease and communicate clearly. • You thrive in a dynamic international environment and value building relationships with diverse stakeholders, partners, and multidisciplinary teams.
Marketing
Full time
No shift premium (Mexico)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
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EEO Policy
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Know Your Rights: Workplace Discrimination is Illegal
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